Intuition, Curiosity, and the Power of Wandering
2018
SOMETHING STRANGE AND remarkable has happened over the last twenty years. Take a look at these numbers:
1999 3 percent
2000 3 percent
2001 6 percent
2002 17 percent
2003 22 percent
2004 25 percent
2005 28 percent
2006 28 percent
2007 29 percent
2008 30 percent
2009 31 percent
2010 34 percent
2011 38 percent
2012 42 percent
2013 46 percent
2014 49 percent
2015 51 percent
2016 54 percent
2017 56 percent
2018 58 percent
The percentages represent the share of physical gross merchandise sales sold on Amazon by independent third-party sellers—mostly small and medium-sized businesses—as opposed to Amazon retail’s own first party sales. Third-party sales have grown from 3 percent of the total ...
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