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Invention Isn’t Everything: Consumer Design Rules by Phil Baker

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FTPress Delivers Elements

An e-burst of inspiration for business and life.

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Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

Brian D. Till and Donna HecklerISBN: 978-0-13-706124-2$1.99

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Do You Matter?

Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!

Robert Brunner, Stewart Emery, and Russ Hall

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