x Contents
7.3.2.2 Organizing for Growth ..................................................... 198
7.3.2.3 EBO Progress ................................................................... 199
7.3.3 Crossing Boundaries at LEGO ......................................................... 199
7.3.3.1 Banishing Boundaries.......................................................200
7.3.3.2 Supply Chain Optimization ..............................................200
7.3.3.3 Co-creation of Product with Customers ........................... 201
7.3.3.4 Digitization of the LEGO Experience ..............................202
7.4 Stuff Variations Ranging from Products to Experiences ..............................202
7.4.1 Harley Experience at Harley-Davidson ...