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Introduction
The best-run and most widely admired companies are unable to sustain their market-beating levels
of performance for an extended period of time. No enterprise can build a competitive advantage
that is sustainable indenitely—every advantage erodes. The very processes that enable them to
survive over the long term thwart them from renewal and reinvention and, nally, fossilize them.
It is unlikely that a singular set of approaches or principles would resolve permanently all issues
faced by companies and also remain a valid panacea for all future times. This book takes inspira-
tion from the most proven model of success in the worl ...