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Antipatterns of Excellence
3.1 SEVEN STRATEGIC TRAPS*
The authors believe that there is much to be gained from examining the strategic failures of others.
After shifting through the ashes of numerous failures, they have observed that root causes are often
similar with minor changes in each individual case. They have identied seven of the most common
causes of strategic failure, which are described in the following.
Strategic Trap #1: Business blind spots that are related to failing to recognize and understand the
implications of events and changing conditions in the competitive environment. Even though this
is equivalent to an ostrich av