41Antipatterns of Excellence
industry standard. In 1976, Wang Laboratories introduced its word processor incorporating all
characteristics of a modern word processor. It basically invented the word-processing segment of
this industry.
Then, during early to mid-1980s, the PC emerged and PC-based word processors like WordPerfect
and Microsoft Word became the rage. Wang made no attempt to modify its software for the PC and
died out. Wang fell into the trap of not updating its products, even though it basically had invented
this segment of the industry.
3.3.3 suCCess-inDuCeD Trap #3: BoreDom—Clinging To your onCe-suCCessful
BranDing afTer iT has BeCome sTale anD Dull
Maintaining a vibrant brand requires constant hard work because the brand must ...