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Inverting the Paradox of Excellence
book

Inverting the Paradox of Excellence

by Vivek Kale
July 2014
Intermediate to advanced content levelIntermediate to advanced
442 pages
21h 44m
English
Productivity Press
Content preview from Inverting the Paradox of Excellence
84 Inverting the Paradox of Excellence
Japan, where Starbucks proved that the basic value proposition could be applied to a different cultural
setting (there are now 600 stores in Japan). Next, Starbucks embarked on a rapid development strategy
in Asia and Europe. By 2001, the magazine Brandchannel named Starbucks 1 of the 10 most inuential
global brands, a position it has held ever since. But this is only the beginning. In October 2006, with
12,000 stores in operation, the company announced that its long-term goal was to have 40,000 stores
worldwide. Looking forward, it expects 50% of all new store openings to be outside the United States.
5.1.2 organizing: sTyle, sTaff, skills, anD sysTems
Organizing is concerned with how the enterprise’ ...
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Publisher Resources

ISBN: 9781466592162