104 Inverting the Paradox of Excellence
grows and declines are becoming increasingly diverse. As an enterprise, you seek and gain advan-
tage; value ows for a time. But then that advantage is lost and must be renewed again. Even man-
agers in the most powerful companies nd that success is not enduring; obsolescence is inevitable
and nothing lasts forever. Vantage time is the transforming insight that business time moves at dif-
ferent speeds; business time splits markets apart, as well as the companies that compete in them. It
predicts the means by which advantage evolves through the mechanism of generating value that are
distinctive for each company. The growth engine of every enterprise has its distinguishing competi-
tive mechanics and its ...