124 Inverting the Paradox of Excellence
production demand when it soared and introducing new products when the market hit a downturn;
these are identied as two distinctly different response situations or domains of variation.
Variation prociency is now recognized in a variety of variation domains:
• On the proactive side:
− Creation (make something new)
− Improvement (make it better)
− Migration (move on to something completely different)
− Modication (change its capabilities)
• On the reactive side:
− Correction (x it)
− Dispersion (deal with its variance)
− Expansion (get more of it)
− Reconguration (reorganize it)
This framework offers more than just a vocabulary. At the enterprise level, it is a way of categoriz-
ing the strategic ...