200 Inverting the Paradox of Excellence
2. Creative Building denotes standard LEGO sets where no instruction is needed other than
the use of one’s imagination.
3. With Play Theme product lines, the group added a further dimension to the joy of con-
struction, namely, that children can spend many hours playing with nished models. For
instance, with LEGO BIONICLE, the company developed a complete story that combines
construction toys and action gures.
4. With MINDSTORMS NXT, LEGO users can design and program their own robot to per-
form various operations.
5. LEGO Education targets the educational sector and has developed materials for both
teachers and pupils.
6. LEGO has a number of licensed products, which are basically play themes based ...