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Inverting the Paradox of Excellence
book

Inverting the Paradox of Excellence

by Vivek Kale
July 2014
Intermediate to advanced content levelIntermediate to advanced
442 pages
21h 44m
English
Productivity Press
Content preview from Inverting the Paradox of Excellence
205Dimension of Variations
rooted in American culture and was central to its appeal to European and Asian customers. At the
same time, the composition of demand and the customer proles were different in overseas markets.
Europe was the focal point of Harley’s overseas ambitions, simply because after United States, it
was the second largest heavyweight motorcycle market in the world. But, European roads and rid-
ing style were different from the United States. As a result, Harley modied some of its models to
better meet the needs and tastes of its European customers. The U.S. Sportster, for example, had a
straight handlebar instead of curled ...
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Publisher Resources

ISBN: 9781466592162