
210 Inverting the Paradox of Excellence
in relatively small quantities. Then, as its new products were sold in stores, newer electronic models
that were still more advanced would replace them. One advantage of speeding products to market is
that inventory does not sit in Samsung’s warehouses or stores nor does Samsung need to stock large
quantities of components because it needs only enough to make its budgeted output of a particular
product. So by making speed the center of its differentiation strategy, Samsung was able to make
more efcient use of its capital even as it introduced large numbers of new products to the market.
7.5.1.2 Faster ...