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General Electric (GE)
GE currently ranks among the top three American companies as measured by market value. Very
few rms can match GE over so prolonged a period of time. Owing to its long history, GE provides
an unparalleled opportunity to assess our variation-based managerial paradigm. It is one of the best
illustrations of the secrets of sustained vitality—variations.
GE is a highly diversied company. Its various businesses—medical systems, major appliances,
aircraft engine, plastics, nancial services, NBC, etc.—have very little in common. While highly
diversied, its CEOs have sought to maximize the value of the portfolio by leveragi ...