
281
10
UPS
Transformation is in UPS’s DNA. In 1954, when almost all of UPS’s revenues were coming from
thousands of well-known and respected departmental stores, company President Jim Casey made
the call: the company’s future was in the common carrier business.
In the mid-1980s, when UPS was at the very top of its game, it designed a new business model
that included global delivery.
In the late-1990s, after the emergence of Internet and UPS began to thrive as the delivery service
of choice for e-commerce, it again threw out the playbook and decided to embrace a new solutions
strategy.
This allows UPS to be the trusted partner for customers ranging ...