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Investment: An A-Z Guide by Philip Ryland

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Q

Qualitative analysis

That part of investment analysis, almost always of ORDINARY SHARES, which requires some element of subjectivity. The qualitative assessment of a corporation would include taking a view on the prospects for the industry in which it operates, the strength of its competition and the ability of its management.

Quantitative analysis

Crunching numbers in order to determine whether a proposed investment passes muster, rather than using qualitative judgments. In analysing a single company, quantitative analysis would entail calculating various ratios from the INCOME STATEMENT, BALANCE SHEET and CASH FLOW statements. To find a portfolio of shares, the exercise would involve selecting those securities which pass various ...

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