Chapter 3
How Investment Bankers Sell Companies
IN THIS CHAPTER
Digging into the specific tasks investment banks undertake when selling a company
Finding out what’s included in an IPO prospectus
Identifying the keys to a successful IPO
Understanding how sell-side research aids in the process of selling a stock
Determining who sell-side research analysts serve
Diving into a sample sell-side research report to understand its purpose
Investment banking isn’t exactly a glamorous business. When was the last time you heard a 6-year-old say she wants to be an investment banker when she grows up? Much of what investment bankers do is lucrative, but it’s behind the scenes and tucked in the back rooms of the financial system.
If there’s an area where investment bankers really shine, it’s in the process of selling a company to the public for the first time in an initial public offering (IPO). ...
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