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Invisible Gold in Asia by David Llewelyn

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What’s related

There are then three other IPRs that bear some similarities to trademarks.

i. Publicity right

A publicity right is a right given to celebrities under the laws of a few but not the majority of countries in Asia, such as China where it’s known as a portrait right. The portrait right is, however, of limited scope. This can be seen from a legal case brought in the Haidian District People’s Court in Beijing by famous Chinese athlete, Liu Xiang, against LifeStyle magazine.

Liu Xiang claimed that the magazine had infringed his portrait right by publishing his picture on its front cover above an advertisement for Zhong You, a department store, in a way that suggested he was endorsing the store. The court categorised portraits into those ...

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