Book description
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership
"One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies."
—Richard Brodie, author of Virus of the Mind: The New Science of the Meme
"Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!"
—David Garfinkel, author of Advertising Headlines That Make You Rich
"Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again."
—Roberto Monaco, www.influenceology.com
"Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion."
—William D. Crano, author of The Rules of Influence: Winning When You're in the Minority
"Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him."
—Mark Joyner, founder and CEO of Simpleology, www.simpleology.com
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Acknowledgments
- Chapter 1: Intentional Reality
- Chapter 2: Identity Convergence
- Chapter 3: Kim Kardashian's Connectors
- Chapter 4: Your Self and Others
- Chapter 5: Your Trusted Self
-
Chapter 6: Reactance Removed
- How Can They Possibly Say No?
- Sweeten the Deal
- The First Hurdle of Influencing Someone
- Reactance = Show Stopper
- No Reactance = High Probability of Influential Success
- Bypassing Reactance
- Why Most People Fail to Influence
- The Context Frames the Story
- Bursting the Bubble of Resistance
- Reactance Is Essential
- Other Ways to Overcome or Work Past Reactance
- Advanced Intelligence Checklist
- Chapter 7: The Science of When
-
52 Techniques
- 1: Preempting the Neon Sign
- 2: Is Less More?
- 3: Practice Deframing
- 4: You Can't Beat Biology
- 5: Face Your jpeg
- 6: Compliance-Causing Questions
- 7: Direct the Traffic
- 8: Do I Understand?
- 9: The First Shall Be Last and the Last Shall Be First
- 10: More Than the Message
- 11: When All Else Fails
- 12: Something Money Can't Buy
- 13: Attention → Here
- 14: Imagined Ownership
- 15: Unique Frame Precludes “No”
- 16: The Contrastive Analysis
- 17: Give Them a Cup of Coffee
- 18: The $4,000,000 Bra
- 19: Mirror Neuron on the Wall . . .
- 20: Behavioral Gravity
- 21: If You Insist
- 22: Here's the Message for That Mood
- 23: Behavioral Integration
- 24: Have Them Help You Help Them Change
- 25: The Second Right Answer
- 26: Hypothetically Speaking
- 27: Switching Labels
- 28: Listen for What They're Not Saying
- 29: Role-Response-Projection
- 30: Let Them Direct the Traffic
- 31: Absorb Them into Your World
- 32: The Hidden Message
- 33: Psychic Power
- 34: Bond Quickly
- 35: Use a Post-It® Note
- 36: More Post-It® Magic
- 37: Seven New Body Language Tips
- 38: Triggering Feelings of Inclusion
- 39: Regret Reduction
- 40: “I can't afford it.”
- 41: Put It on Paper
- 42: Choice Sequencing
- 43: Generate This Specific Sequence of Emotions
- 44: The Instant Drama Resolution Technique
- 45: Cause Them to Be Interrupted
- 46: Recapturing Attention
- 47: Decide Right Now
- 48: Generate an Irresistible Impulse
- 49: Take Them for a Walk
- 50: The Story and the Statistic
- 51: Understanding, and the Alternative
- 52: Give Them Meaning
- A 10-Step Influence Template
- Bibliography
- Index
- About the Author
Product information
- Title: Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
- Author(s):
- Release date: March 2013
- Publisher(s): Wiley
- ISBN: 9781118602256
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