4. Identifying Your Target Audience

As you learned in the previous chapter, identifying your app’s unique message is one of the keys to successful marketing. Now it’s time to take a look at your target market, so you can carefully focus your message to the right audience. Some app developers think that it doesn’t really matter if they identify their target market; as long as their apps are on the App Store, it will take care of itself. They think the right people will find their app regardless of what they do, especially if they get selected for a “Staff” pick or the “New and Noteworthy” category. You will definitely see a spike in sales while your app remains in one of those categories. But when your app is no longer getting top billing on the ...

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