Don’t let the word “analytics” scare you off. From an iPhone/iPad marketing perspective, being able to gather information about how your buyers are using your apps is extremely helpful in making adjustments to your marketing plan. Marketing is a dynamic activity. You’ll find that some strategies work better to market your app than others. Analytics data helps you make better decisions about what’s working and what’s not for your particular circumstances.
Analytics is simply code that you insert into your iPhone/iPad application that enables you to collect information about user actions. The information is gathered periodically on the local smartphone, and then it’s transmitted to the company who has licensed ...
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