iPhone® and iPad™ Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

18. Why Have a Marketing Plan?

Some app developers not as familiar with marketing may ask why anyone should spend time developing a marketing plan. The thought of creating a plan conjures up ideas that a marketing plan must be huge, painful, and lengthy. This is simply not true. A marketing plan needs to be long enough to define a strategy and the components that will give your app a good chance of sales success. It does not need to be binders full of lengthy information. In Chapter 19, “Components of an App Marketing Plan,” we discuss the components you need. Don’t worry about the length of your plan. Rather, make sure that your plan defines how you are going to achieve success selling your app.

Some developers can cite all kinds of examples ...