Striking a balance between how much you should spend on marketing and anticipated revenues is a challenge for any product developer. It’s especially a challenge for iPhone/iPad app developers because of the low price point and the fact that Apple takes a 30% share from all sales. So, the question often asked is how much marketing is needed for profits to be realized.
Think of marketing in terms of driving visitors to two locations to learn about your app: the App Store and your app product website. You spend most of your time optimizing your product website, just like any other web-based business. But you should always look for opportunities to update your content on the App Store as well.
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