Chapter 3. Topple 2

Developer Name: Bob Stevenson and Allen Ma

Development Company: Ngmoco:)

Tags: Release Strategy; Fun; Connectivity; Art


"On the iPhone, it's really about being respectful of peoples' time," says Ngmoco Founder and Chief Creative Officer Bob Stevenson. An odd mantra for a company that makes video games, the ultimate diversion—and surprisingly sober for a bunch of guys who measure their analytics in "awesomes." Figure 3-1 shows the home screen of Ngmoco's Topple 2.

Topple's home screen.

Figure 3.1. Topple's home screen.

The "awesome" could be called the standard measurement of the Ngmoco realm, and it comes from one of the company's ...

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