This is a book about building apps with good design, parsimonious code and aesthetic appeal on the Apple iPhone and iPod Touch. At times, this book references code and give sample projects; other times, it delves into interaction and visual design. It doesn't take a CS doctorate to appreciate or even understand, but some familiarity with programming is assumed.
Who is this book for?
Lots of people. Mac developers looking to do a killer iPhone app might want to know the hard-won lessons or philosophies of others; iPhone hackers looking to step up their game might be trying to figure out how much to emulate Apple. Anyone who appreciates a success story will hopefully enjoy this book, but it's also inspirational.