Introduction

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.

—Rupert Murdoch

The traditional business model for broadcasters, which has worked reasonably well for the past few decades, is starting to break down. Increasingly, consumers are demanding (and starting to receive) their video content in ways that were impractical even a few years ago. Consider the following:

•   Television Has Moved to the Web. Viewers around the world tuned in to watch the 2006 FIFA World Cup in record numbers using their PCs and other Internet connected devices. InFront Sports reported more than 125 million downloads1 from the fifaworldcup.com Web site of two-minute video clips with game summaries. While this ...

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