book

Irrational Persistence

April 2016

Beginner

192 pages

4h 16m

English

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LIFE IN THE DARK ROOM: DAVELIFE IN THE DARK ROOM: JACK AND ANNETTEIRRATIONAL PERSISTENCEILLUMINATING THE DARK ROOM
EMBRACE WHAT MAKES YOU SPECIALBE AUTHENTIC NO MATTER WHATFINDING YOUR PLACE IN YOUR CUSTOMERS’ WORLDCREATE MORE VALUE BY MAKING LESS MONEY
HOLY GRAIL 1HOLY GRAIL 2HOLY GRAIL 3INFINITE HOLY GRAILS
THIS NEEDS TO BE FROM THE HEARTBUILD RESPECT, GENUINELYDON’T BE AFRAID TO BE UNPREPAREDWHAT YOU DON’T BRING TO A MEETING IS AS IMPORTANT AS WHAT YOU DO BRINGYOUR CUSTOMERS NEED TO SEE YOUR C-SUITEOFFER YOUR COMPANY, NOT YOUR PRODUCTSDON’T SUGGESTIVE SELL; SUGGESTIVE PARTNERMELT AWAY THE SKEPTICISM
COMPETITIVE ADVANTAGE 1: WE’RE THE NUMBER 1 BRAND OF FRESH SALSA IN THE UNITED STATESCOMPETITIVE ADVANTAGE 2: GARDEN FRESH DIPSCOMPETITIVE ADVANTAGE 3: MARGARITAVILLECOMPETITIVE ADVANTAGE 4: TORTILLA CHIPSCOMPETITIVE ADVANTAGE 5: HUMMUSCOMPETITIVE ADVANTAGE 6: HIGH PRESSURE PASTEURIZATION (HPP)COMPETITIVE ADVANTAGE 7: PRIVATE LABELJUST SHOW UP
RESOLVEFORGIVENESSRESPECT AND DIGNITYCOMPASSIONVALUES ARE VALUABLE
BEEN THERE, DONE THAT. SO WHAT? DO IT AGAINTHE FIVE-MINUTE MEET-AND-GREET THAT TURNED INTO A 125-MINUTE MEET-AND-GREETEVERY IDEA NEEDS A CHAMPIONKNOW THE REAL MEANING OF VALUETHE LONG AND WINDING ROAD TO A “NUMBER”TAKE TIME TO REFLECTHEART MATTERS