December 2005
Intermediate to advanced
272 pages
5h 25m
English
book
Irresistible! Markets, Models, and Meta-Value in Consumer Electronics
by George Bailey, Hagen Wenzek
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About the Authors
Akihiro Horibe. Technical Expert and research staff member at the IBM Research Laboratory, Tokyo, Japan.
Albert Li. Partner at IBM Business Consulting Services and Industrial Sector Executive of IBM Greater China Group, Shanghai, China.
Allan Henderson. Global leader for learning and knowledge management in the electronics industry of IBM, Atlanta, GA, USA.
Andreas Neus. Senior Consultant for strategy and change management in the communications industry with IBM Business Consulting Services, Hamburg, Germany.
Brigitte Majewski. Associate Director of marketing strategy at Modem Media, a Digitas company. Former consultant for strategy and change at IBM Business Consulting Services, Cambridge, MA, USA.
Charles B. Whinney, IV. Consultant ...