Chapter 16. MEASURING SUCCESS
In which we discover how, in a small decision, a simple "Yes" is all we need for success, but in more complicated decisions it is very hard to know exactly where we are
All through this journey together the analogy of the map pops up, because on any expedition, if you don't know where you are, you are lost. In a major persuasion situation it is extremely difficult to know where you are. I love the Road Runner cartoons where the fanatical Wile E. Coyote pursues the Road Runner. In an interview, the cartoon's creator said that the coyote represented the perfect fanatic because he had been pursuing his quarry for so long that he had forgotten why he was doing it. This can happen to us. If our persuasion project goes on ...
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