O'Reilly logo

Irresistible Persuasion: The Secret Way To Get to Yes Every Time by Geoff Burch

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PART TWO
THE JOURNEY
CHAPTER 3: MONEY GROWS ON TREES
In which we discover the power of belief and desire against
the fear of risk
CHAPTER 4: I DIDN’T EXPECT THAT
In which we show how the power of persuasion can control
the future
CHAPTER 5: BORN TO BE BAD?
In which we develop the winning ways that entice people to
our point of view
CHAPTER 6: VERY INTERESTED
In which we gather the vital information that gives us power
CHAPTER 7: THE TOUGH OLD MONSTERS
OF SALES
In which we discover the powerful sales techniques that can
still work their magic for us now
CHAPTER 8: WHEN I’M CALLING YOU
In which we discover how sales calls, fi nding leads and using
old school methods, are still powerful in today’s business
environment
CHAPTER 9: NOW YOU’RE ASKING
In which we discover the incredible power of always asking
questions
CHAPTER 10: THE CUNNING PLAN
In which we start to pull the threads together by planning who,
where, when, why, and how
CHAPTER 11: A.I.D.A. – OLD BUT STILL LOVELY
In which we learn about A.I.D.A., the classic sales formula that
can still be used in every aspect of modern persuasion
CHAPTER 12: SHOWBUSINESS
In which we discover the surrounding magic that makes our
core skills attractive
CSBK004-03.indd 33CSBK004-03.indd 33 5/22/10 12:56:34 PM5/22/10 12:56:34 PM
CSBK004-03.indd 34CSBK004-03.indd 34 5/22/10 12:56:34 PM5/22/10 12:56:34 PM

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required