O'Reilly logo

Irresistible Persuasion: The Secret Way To Get to Yes Every Time by Geoff Burch

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PART THREE
ARE WE THERE YET?
CHAPTER 13: RESISTANCE IS FUTILE
In which we discover how to tell if someone is interested
even when they say they are not – and how we overcome all
resistance
CHAPTER 14: THE PRESSURE GAME
In which we examine persuasion techniques that may be
described as high pressure, but then don’t we need a little
pressure to succeed?
CHAPTER 15: BIG DECISIONS
In which we discover whether our subject is being persuaded
to make a major or minor decision
CHAPTER 16: MEASURING SUCCESS
In which we discover how, in a small decision, a simple ‘yes’ is
all we need for success, but in more complicated decisions it
is very hard to know exactly where we are
CHAPTER 17: IT’S A REAL BARGAIN
In which we discover the to and fro, the cut and thrust, and the
pure fun that is bargaining
CHAPTER 18: EVERYTHING’S NEGOTIABLE
In which we learn that there is much more to negotiation than
simple bargaining
CHAPTER 19: PERSUASIVE MARKETING
In which we fi nd the subjects for our persuasive talents and
build their expectations
CSBK004-13.indd 143CSBK004-13.indd 143 5/22/10 1:00:53 PM5/22/10 1:00:53 PM
CSBK004-13.indd 144CSBK004-13.indd 144 5/22/10 1:00:53 PM5/22/10 1:00:53 PM

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required