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It All Begins with the Music: Developing Successful Artists and Careers for the New Music Business by Dan Kimpel, Don Grierson

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Chapter 2. The Artist

Successful artists embody something truly special: an essence, a vibe, and magnetism. Their attributes might include a vibrant stage personality like Gwen Stefani or incomparable voices like those of two of our next interviewees: Ann Wilson of Heart and Joe Cocker. Often, even the most seasoned professionals in the business cannot explain exactly what it is, but the ability to identify it is an essential element for music industry professionals. Timing can be crucial, but in truth, it is all about the talent.

The best artists have personality, image, identity, and the ability to communicate with millions of listeners who can instantly identify their sound. No, artists are not generally “normal” people. The artist is the delivery ...

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