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It All Begins with the Music: Developing Successful Artists and Careers for the New Music Business by Dan Kimpel, Don Grierson

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Chapter 5. The Mixer

Hip-hop, R&B, rock, pop, and dance: A mixer’s forte is that he understands the sound and feel requirements of a specific genre. There are mixers who are brought in to create the appropriate sonic mix for radio formats or to do remixes for dance clubs—that is, to create an enhanced or alternative version of a song that already exists.

The hot guys get the big bucks. Remixes, from a cost factor, can be very expensive. And although the music can’t be “fixed in the mix,” a creative, knowledgeable mixer can hear the song with a fresh set of ears and ready it for the marketplace.

Manny Marroquin: Above Board

“This is about learning as much as you can and leaving the ego aside. Music changes constantly, and if you don’t keep up, you ...

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