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It All Begins with the Music: Developing Successful Artists and Careers for the New Music Business by Dan Kimpel, Don Grierson

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Chapter 6. The Manager

Although the struggle of a fledgling manager attempting to launch the career of an artist often seems overwhelming, consider the opposite position, when a manager represents a singer or a band who everyone wants a piece of: TV, news outlets, magazines, radio station appearances, record company promotion, domestic and international touring, and other various aspects of exploitation. The manager oversees all of these elements and works with all of the varying entities involved.

A manager must possess more than just an unwavering belief; he or she should have a widescreen view of the possibilities and certainly a career vision. It might be said that a manager doesn’t know everything, but he or she needs to find answers and deal ...

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