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It All Begins with the Music: Developing Successful Artists and Careers for the New Music Business by Dan Kimpel, Don Grierson

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Chapter 9. New Days, New Directions, New Ideas

There are so many aspects and opportunities in our music business that do not fall within predetermined lines. We are unable to cover all of these in this book, but the following areas of expertise embody crucial involvement and distinctive, individual initiative.

Educationally, there are over 60 colleges and universities in the U.S. that offer music business curriculums. There are organizations, headlined by the industry’s National Academy of Recording Arts and Sciences (NARAS), that are actively involved in various educational and artist advocacy endeavors.

Diverse areas of marketing in the music business include servicing the industry with information, catalog exploitation, and exposure of new artists ...

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