Organisations need to review and align with the environment within which their business operates. This requires strategic thinking and approaches to align internal capability to external demands. In pursuit of this goal, there are many approaches to developing strategy supported by frameworks covering a scope such as competitive advantage or core competencies. The former starts with an analysis of the external environment, in particular the industry in which the organisation operates. In contrast, the core competencies approach focuses initially on the internal capabilities of the organisation. Whichever is the starting point for the strategic development, organisations need to understand the external drivers and opportunities ...

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