CHAPTER 3: STRATEGY: THE SEARCH FOR COMPETITIVE ADVANTAGE
IT is neither low-cost nor low-impact. It is investment-intensive. Innovation in the IT sector is common; speed of innovation and deployment can be critical in developing and maintaining competitive advantage. An organisation must respond proactively to change within its market or see its competitive position eroded and ultimately destroyed. Schumpeter called this process ‘Creative Destruction’:
[The] process of Creative Destruction is the essential fact about capitalism…every business strategy acquires its true significance only against the background of that process and with the situation created by it. It must be seen in its role in the perennial gale of creative destruction; it ...
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