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IT Services: Costs, Metrics, Benchmarking, and Marketing by Robert E. Matthews, Thomas R. DiPasquale, Anthony F. Tardugno

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4.1. Understanding the Company Mission

Most companies have a mission statement that often reflects executive management's vision of the business's direction and goals. There is an old proverb that states where there is no vision there is no hope (Proverbs 29:18). The mission statement cannot stand on its own unless it is meant only as a public relation or marketing gambit rather than a key point to link goals and objectives to. In the realm of psychology, the term "identity" relates to the basic sense of self, the core of values and mission in life. The absence of a well-formed personal identity can often lead to major psychological problems, or, at a minimum, limit the individual's ability to reach their full potential. In the business world ...

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