IT Sustainability for Business Advantage

CHAPTER 2

Think Strategically and Organize Effectively

Enabling IT to realize its potential for contributing to sustainability requires both strategic thinking and effective organizing. Strategic thinking is required to ensure that projects and investments are chosen so as to maximize returns and effective organizing is required to ensure that needed communications happen, that metrics are captured, and that ongoing planning occurs. Because strategy work in a large organization can easily become too abstract or too complex, this chapter presents a straightforward way to think about strategy that will ensure clarity. In addition, a strategic framework is introduced that will provide the structure for the rest of this book and that can also be ...