CHAPTER 8

HOW DO WE KEEP THE MOMENTUM GOING?

 

8 How do we keep the momentum going?

Strategic momentum is achieved in two main ways. First, the strategy should be concerned with the organization’s long-term viability. Actions should be taken to ensure that the organization’s trajectory is good over several iterations of strategy. The strategy must also remain relevant to the organization’s changing environment.

Second, the actions taken to move the organization into the future must not stop it from meeting its existing commitments. It cannot stop operating to implement strategic initiatives: they must be implemented alongside current business operations.

8.1 Long-term momentum: ensuring organizational viability

An organization’s viability is ...

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