5 Step 3: Offer


Having obtained a closer service relationship, the customer and the service provider can further shape customer demand and service offerings. The offer step helps the customer to articulate its needs and demands and the service provider to design matching service offerings. This chapter describes the service interactions and touchpoints needed for qualifying, designing, selling, and obtaining products and services based on value-driven, data-driven, and user-centred service design. The guidance applies whether the services are from an internal or an external service provider. Table 5.1 outlines the purpose ...

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