8 Step 6: Co-create – provide and consume
The purpose of Step 6: Co-create is for those involved in the service relationship to act together co-creating value based on agreed service offerings. The scope of this step includes:
• service delivery and support
• service consumption
• service usage.
8.1 A service mindset
It is important that those involved in the service provision and consumption act responsibly, consider the interests of others, and focus on the agreed service outcomes. This is called ‘service empathy’.
Definition: Service empathy
The ability to recognize, understand, predict, and project the interests, needs, intentions, and ...
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