CHAPTER 1

It’s All About Who

IF YOU ASKED ME TO SUM UP EVERYTHING I KNOW IN THE FEWEST WORDS, I would do it in just four: “It’s all about who.”

All my adult life—from the businesses we started to the businesses we bought, from the charitable causes we’ve created to those we serve—I’ve been completely devoted to hiring and keeping extraordinary people. This isn’t just talk or wishful thinking. My belief in the power of exceptional leadership is the most important principle I follow.

If you studied the CEOs of the largest Fortune 500 companies, I’d bet that less than 10 percent of them would be on fire about this the way I am. Jack Welch and Bill Gates know this and are prime standard-setters. When Welch was CEO of General Electric, he said, “I ...

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