Chapter 1 Some Say It Starts with Data—It Doesn’t
But where were they going
Without ever knowing the way?
The Way, Fastball
Introduction
The philosopher Aristotle once exclaimed, horror vacui – which roughly translates to nature abhors a vacuum. In the business world, things are no different. Businesses abhor uncertainty and desire, among other things, stability and predictability. Since the beginning of the COVID pandemic in 2020, business models, norms, and business processes have been severely disrupted – which we have all experienced firsthand. From shortages in critical medicines, medical equipment, facilities, and staffing to not being able to find necessities like food, paper towels, and toilet paper ...
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