Chapter 7 Data Virtualization

DOI: 10.4324/9780429343957-9

Things get done only if the data we gather can inform and inspire those in a position to make a difference.

Mike Schmoker, Results

The plural of anecdote is not data.

Marc Bekoff


The enterprise data warehouse (EDW, Chapter 6) has been useful for many years and will be for many years to come. However, there are major gaps in the EDW. These gaps are widening with time, and data-driven organizations will have to address them if they want to be successful in realizing the promise of modern analytics.

What is the problem? New technologies and rapid adoption of those technologies. As an example, take a technology like software as a service (SaaS). These platforms are cloud-hosted ...

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