24 BUILDING REPUTATION
The point of building a positive reputation at work is that you will be happier and more successful (unless you are working for the forces of evil or maybe in just a not very nice place). You owe it to your personal brand to take action to enhance your reputation.
IT’S A QUESTION of Jon or edward – who has the best reputation?
trusted and trusting
difficult and shifty
slow to act
OK SO IT’S a total no-brainer, but many people routinely display Edward’s behaviours at work and then expect to get on.
Think about how you’re perceived at work – self-awareness is an important attribute ...