24 BUILDING REPUTATION

The point of building a positive reputation at work is that you will be happier and more successful (unless you are working for the forces of evil or maybe in just a not very nice place). You owe it to your personal brand to take action to enhance your reputation.

IT’S A QUESTION of Jon or edward – who has the best reputation?

JON

EDWARD:

hardworking

helpful

trusted and trusting

honourable

reliable

conscientious

positive

an initiator

lazy

selfish

difficult and shifty

a gossip

unreliable

uncaring

pessimistic

slow to act

OK SO IT’S a total no-brainer, but many people routinely display Edward’s behaviours at work and then expect to get on.

Think about how you’re perceived at work – self-awareness is an important attribute ...

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