APPLE’S CORE VALUE, said its eminent and sadly departed ex-CEO, Steve Jobs, is this: “We believe people with passion can change the world for the better... and that those people who are crazy enough to think they can change the world are the ones who actually do.”

Many organizations define their values – what they stand for, how they operate; they become culture.

Some organizations even live and breathe these values (think Facebook, Google, Apple and my business Purple Cubed).

PURPLE CUBED’S VALUES: Achievement, Freedom, Fun, Image, Relationships, Make it simple, Improvement with originality, Trust and integrity.

They make up quite a list when considering say “make it simple” – yet they’re so fundamental to what we do and the ...

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