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It's Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution by Dave Anderson

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Part One Summary

An effective execution process is commonly the missing link preventing organizations with strong leadership, culture, and teams from reaching their potential. Master the art of execution (MAX), when installed completely and used consistently well, ties the five strategies for mastering execution together. You now have the outline for a skill set that can make you more valuable and will help you add more value in any position or industry, and that you can use to reap greater rewards as you pursue your personal goals as well:

  1. Get TUF!
  2. MAX It!
  3. MAP It!
  4. RAM It!
  5. Prune It!

This MAX process requires changing your focus, thinking, and behaviors. It may also create discomfort as it intensely focuses behaviors and lays bare individual performances, all while strengthening accountability on a daily basis. Any ensuing discomfort or pain a new process like MAX brings on serves you well, because pain and discomfort are both essential to growth. People don't grow in a comfort zone—they plateau. Besides, the discomfort and pain a new execution process brings on pales in comparison with the ongoing agony of missing one's potential and of eventual mediocrity. It's painful either way, so pick your poison. As Jim Rohn said, “You can either choose the pain of discipline or the pain of regret” (quoted in Manuel 2013).

Once you get the leaders, culture, and team right, you are positioned to maximize any process, and MAX is no exception. On the other hand, without getting the leaders, ...

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