Lack of accountability weakens a culture and renders execution of daily master the art of execution (MAX) acts inconsistent or even optional in some team members' eyes. A key reason why accountability is missing in so many organizations is because of unclear performance standards. Because ambiguity is the enemy of accountability, lack of clear performance standards creates a serious cultural flaw. Although some organizations do an okay job of defining the ultimate few objectives (TUFs), desired outcomes, they falter in establishing the daily performance standards, MAX acts, that make TUFs' attainment possible. To make matters worse, standards are often too low, not in writing, and without appropriate consequences for execution failure. Thus, many leaders dupe themselves into believing they have performance standards when all they have in reality are performance suggestions.
Lest you think I'm splitting hairs by differentiating between standards and suggestions, please consider Dictionary.com's description of each: