Sadly, most leaders do not have a step-by-step process for executing (a specific mechanism to help them convert corporate vision and strategy into results). It is that key ingredient—that missing something—that they intuitively know is lacking but are not exactly sure how to articulate or fix.
Strategy one, “Get the Process Right!,” is the glue that will bind the three subsequent strategies for mastering the art of execution (MAX) together. Technically speaking, “Get the Process Right!” should be the strategy that follows the other three: “Get the Leader Right!,” “Get the Culture Right!,” and “Get the Team Right!” However, because I will be referring to the execution terminology related to MAX extensively throughout the book, it is important to present it first so that you have a clear understanding of how it works before moving forward.
As a matter of priority, there is no doubt that without getting the leader, culture, and team right first, any process is likely to devolve into chaos. However, when the right leader, culture, and team are in place, the stage is then set for an execution process like MAX to lift an organization from good to great or from great to greater.
If a step-by-step, highly effective execution process sounds like what you have been lacking, then you have just found what you've been looking for—dear reader, meet MAX.