CHAPTER 11

Design the Layout and Dashboard Prototype

I saw the angel in the marble and carved until I set him free.

—MICHELANGELO, SIXTEENTH CENTURY

ONCE YOU KNOW WHICH METRICS should be on your analytic dashboard and how they are related, it is time to put it all together and decide on the design that will best communicate insights to users. The bad news: even the best analytics can go to waste if you make ugly mistakes in dashboard design. The good news: there are hundreds of articles, videos, and websites with good and bad design examples and guidelines to help you. In this chapter, we organize these rich guidelines to nudge you in the right direction regarding dashboard structure, data display, and visualization.

DASHBOARD STRUCTURE: SEVEN ...

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